Denise Junqueira

Denise — a licensed attorney both in São Paulo and in New York, and an economist — has been recognized as a leader in antitrust. Notably, her work has been recognized by Professor Eleanor Fox (NYU) as “excellent” in the book in which she contributed — Cases and Materials on United States Antitrust in Global Context, published in May 2012.

Denise Junqueira’s experience includes several complex merger control cases, negotiation of remedies and multi-jurisdictional transactions across various industries such as telecommunication, insurance, transportation, banking, pharmaceutical, food/beverage, and energy.

Denise assists clients with the design and implementation of tailored compliance programs and represents them in anti-competitive practices investigations, including abuse of dominance and cartel. She also advises clients on competitor collaborations, exchange of competitively sensitive information, merger compliance, distribution arrangements, and vertical restraints.

Denise serves several foreign clients leveraging from her 5-year experience in the U.S., including positions at the U.S. Government (Federal Trade Commission), academia (NYU Law School), law firm and consulting firm.

She is ranked by GCR 100, Legal 500, Leaders League, The Latin American Lawyer, and Análise Advocacia in Competition & Antitrust, with clients commenting that “Denise Junqueira is part of the select list of notable professionals in Brazilian antitrust law. Denise has robust technical capacity and indisputable knowledge, which make her essential for any highly complex competition challenge”.

Moreover, Denise Junqueira has extensive experience in trade matters representing clients before the Brazilian Foreign Trade Chamber. Denise advises clients in feasibility and risk analyses, as well as in investigations for the imposition of trade remedies, including antidumping, safeguards and countervailing duties. Additionally, she assists national manufacturers, importers, exporters, and any other parties intent on seeking and defending their interests before the Brazilian Foreign Trade Chamber in every stage of the investigation, from drafting change proposals to responding to the questionnaires sent out by the Subsecretariat for Commercial Defense and Public Interest.

Denise’s international practice experience also covers export controls, economic sanctions and anti-corruption laws and regulations, as well as international trade compliance matters, advising local and international clients in complex commercial relationships with multiple agents and different jurisdictions.

PRACTICE AREAS

Competition/Antitrust; International Trade

EDUCATION

Master of Laws (LL.M.) in Trade Regulation / Antitrust – New York University Law School (NYU)
B.Sc., Economics – Universidade de São Paulo
LL.B., Law – Pontifícia Universidade Católica de São Paulo

MAIN CLIENTS

Hyster-Yale; Fundo Bordeaux; UTC Group; Sherwin-Williams; Gerdau; Comexport; Alliança; Abrainc; Gafisa; Qualicaps; Raízen, Vibra, and Ipiranga Joint Ventures Navegantes and Nordeste I, II, and III; Ambev/Inbev; Amazon; Google [HIGHLY CONFIDENTIAL – NOT TO BE PUBLISHED].

RECOGNITION

GCR 100 (2025)
“Team of the Year” within Competition & Antitrust – The Latin American Lawyer Women Awards (2024)
Next Generation Partner – Legal 500 (2021, 2022, 2023 and 2024)
Shortlisted for “Next Generation Partner of the Year” – Legal 500 (2024)
Shortlisted for “Lawyer of the Year” within Competition & Antitrust – The Latin American Lawyer Women Awards (2024 and 2025)
Ranked by Análise Advocacia (2023, 2024 and 2025)
Leaders League – Merger Control, Antitrust Investigations & Compliance: Internal Investigations (2022, 2023, 2024 and 2025)
Rising Star – Leaders League (2018)

ACTIVITIES

Director of Development and Inclusion at Women in Antitrust (WIA) – set to become WIA’s vice president in 2026 and president in 2027 [HIGHLY CONFIDENTIAL – NOT TO BE PUBLISHED]
Non-Governmental Advisor at the ICN – International Competition Network, as appointed by the Brazilian Antitrust Authority (CADE)
Antitrust advisor at FIESP – Federation of Industries of the State of São Paulo
Vice President of the International Alliance Ally Law

Member of the Antitrust Committee of the Brazilian Bar Association

Member of the Diversity on Boards’ (largest Brazilian organization of C-level professionals) governance committee
Reviewer of the TIM-Award organized by IBRAC – Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional
Reviewer of CADE’s Official Journal, “Revista de Defesa da Concorrência” (RDC)

RECENT PUBLICATIONS

Co-authored the article: “Non-solicit clauses on Employees: Antitrust And M&A Risks” for The Legal Industry Reviews Brazil. Ed. N°5, Vol.1, October 2024.
Co-authored the article: “Real Estate and Merger Control: Insights and Perspectives in Brazil” for The Legal Industry Reviews Brazil. Ed. N°4, May 2024.
Contributed with the article “Sustainability Agreements: interface entre direito concorrencial e sustentabilidade”, published in the book “Direito e Meio Ambiente” by Cascione Advogados, 2024.
Co-authored the article: “Cade Signals Its Enforcement Approach to Sustainability Agreements” for The Legal Industry Reviews Brazil. Ed. N°2, October 2023.
Co-authored the article “Merger Control in 2024: CADE’s Tribunal New Composition and Trends” for The Legal Industry Reviews Brazil. Ed. N°1, June 2023.
Collaborator for the article “STJ poderá ter que definir ‘quebra’ de decisões judiciais” published by Valor Econômico in February 2023.
Co-authored the booklet “Manual de Práticas Concorrenciais para Sindicatos e Entidades de Classe – 2023”, organized by Federação das Indústrias do Estado de São Paulo (FIESP) e do Centro das Indústrias do Estado de São Paulo (CIESP).
Authored the paper about the “Future of the Brazilian Antitrust Law” at the Ibrac Book in celebration of the “10 years of the Brazilian Antitrust Law”, published in October 2022.

RECENT EVENTS

Speaker of the event “Labor Markets and Antitrust: What employers should contemplate in the USA and Brazil / Mercado de Trabalho e Antitruste: O que empregadores devem contemplar nos EUA e Brasil”, joined by the speakers Prof. Eric Posner (University of Chicago), Lauren Weinstein (MoloLamken LLP) and Maíra Rodrigues in October 2024.
Interviewed in Women in Antitrust – WIA’s Podcast Episodes 51 and 66, speaking on an “Overview of Unilateral Conduct” and on “Antitrust and Sustainability”, in 2023.
Speaker at ‘The New Bidding Law and the Regulatory-Competitive Chessboard’ event at GC Summit Brazil 2023, Legal 500.
Moderated the panel “Unilateral Conducts” at FIESP’s event on “CADE 60th year anniversary” with speakers Mauro Grinberg, CADE’s Commissioner Luis Hoffman, CADE’s Superintendent Alexandre Barreto and Waldir Alves, member of the Federal Prosecution Office in Nov. 22.
Moderated the panel “Sustainability Agreements” at IBRAC’s 28th International Seminar on Competition Policy in Oct/22, with speakers Michael Jürgen Werner, Maria Cecilia Andrade, CADE’s Commissioner Sérgio Ravagnani and Daniel Bitton.
International Competition Network 2021 Annual Conference – Denise was selected by CADE to be a Non-Governmental Advisor – NGA, representing the Brazilian antitrust private sector in the event (October 2021).
Personal Data and Competition Protection: the role of antitrust in face of the challenges posed by the digital economy – FIESP/CIESP – Denise mediated the event, in which it is possible to highlight the participation of authorities from CADE, ANDP, and SENACON.
Ally Law – Annual General Meeting 2021 – Panelist in the Speed Networking Event. Denise’s presentation focused on the topic “Compliance and the Limits of Benchmarking” (May 2021).
Women in Antitrust – WIA Talks Project – Denise was interviewed, together with Leonor Cordovil and Ana Amelia Dalcin on “Mentoring” (May 2021).
CADE’s Tribunal imposed record structural remedies in 2020 – Analytics PaRR – Denise was interviewed on merger control in Brazil (March 2021).